Map Pack Domination
Double your local service business and change your life forever WITHOUT wondering where your hard-earned dollars are going.
When a potential customer performs a local search, two organic sections are typically triggered and returned on Google’s search engine results page (SERP). They are the search results and the map results commonly referred to as the Map Pack.
The reason why the three spots in the Map Pack are so highly coveted by local business owners is because they stand out from normal search results and are located at the top of the search engine results page just after the paid advertisements.
More importantly, they give small & medium-sized businesses owners just like you an opportunity to compete with national competitors in their home town (and beyond).
Map Pack SEO
Ready to claim your spot in the Map Pack and make your phone ring off the hook?
What We'll Do For You
To rank in the Map Pack, you need to focus on Google My Business, Citations, and Reviews. This service tackles all three activities and while we can’t guarantee rankings (no one can), this gig will put your local service business on the map… literally.
1. Google My Business Activites:
We’ll regularly optimize your Google My Business account.
We'll create Google Custom Maps targeting KWs you wish to rank for.
We’ll write one GMB post targeting your high-difficulty KWs per month.
We’ll build web 2.0 backlinks to your GMB listing to push the rankings.
We’ll create Map pins with 50+ locations on Google Maps.
We’ll add driving directions from other locations to your business.
We’ll send social signals to your Google My Business listing.
We’ll highlight data in Google Search Console for Google crawlers.
2. Citation Activites:
We’ll create / claim 60 advanced citations across the web.
We’ll ensure all of your citations are accurate and up to date.
We’ll fully optimize all your citation listings (local business directories).
3. Review Activites:
We’ll set up your transactional review link (for Pro Plan users only).
We’ll send a promotional review campaign to your list every quarter.
4. Tracking & Reporting
We’ll set up call tracking to track calls on your website and GMB listing.
We’ll set up call tracking to track calls on your website and GMB listing.
We’ll create a dashboard that allows you easily understand your metrics.
We’ll send a monthly report with performance data (traffic, leads, sales).
Note: If all these activities sound foreign or extremely technical to you, it’s because they are. Instead of trying to do these activities on your own, you are best served by focusing on your strengths and letting us do all the heavy lifting on the marketing side.
5. Bonus: Yelp Activites
We’ll create / claim your Yelp listing and get it verified.
We’ll upload geo-tagged images to your listing to push your ranking.
We’ll regularly optimize your Yelp listing so you rank for relevant KWs.
We’ll enable Messages and Nearby Jobs so you can receive leads.
We’ll add special offers and coupons (if you have any).
What To Expect
Proximity is one of the top 3 signals that influence your Map Pack rankings. Therefore, we will first focus on ranking your service business in your immediate city or town (plus 10 miles radius around your business address) for your primary keyword. In our experience, this takes 6-10 weeks on average.
Once we secure your spot in the Map Pack for a majority of the zip codes in your immediate service area, we will then shift our focus to ranking your business in the Map Pack for any cities or towns you service beyond 10 miles. If your service area is small (by default or by choice), we will target new keywords within this 10-mile radius.
What We Need
After you sign up, you will receive a two-part questionnaire from our Growth Team. The first part is focused on gathering basic business information (name, address, phone number) from you while the second part teaches you how to grant us access to your Google My Business, Yelp, and Bing Places accounts. If you don’t have these, we will teach you how to create them!
Note: As the owner of a local service business, we know how busy you are. Therefore all of our Map Pack gig is specifically designed to be low-touch, meaning there will NOT be a lot of back-and-forth communication between you and us once we get going. Instead, we will set up a dashboard for you that allows you to easily understand where your hard-earned dollars are going and what results are being achieved!
Why Choose GorillaDesk?
We Act With Honesty & Integrity
First and foremost, we only work with local service businesses we have 100% confidence in, meaning we know we can help them grow AND we are excited to chase success with them. To help us decide who makes the cut, we’ve created two tools.
The first tool calculates how much you can afford to pay per lead. If your max cost per lead (CPL) is less than what we charge ($20), it really doesn’t make sense to work together. The second tool allows us to check how much search volume there is for relevant keywords in your service area. If the search volume is very low, unfortunately it doesn’t matter if we rank you in the top 3, you still won’t receive a ton of calls.
Ready to double your leads? You can access both tools right here!
We Only Follow Best Practices
Here at GorillaDesk, we only follow best practices to help your local service business rank in the Map Pack. In other words, we will NOT perform any activity that gives you a temporary spike in traffic or leads, but ultimately leads to a penalty from Google (and other search engines). These penalties can cause your Google My Business listing to drop in rankings or even worse, get your listing completely removed.
We’re in this for the long-haul and only work with local service businesses who feel the same way too. In the long run, following best practices will pay off and you can sleep at night knowing you’ll never see a dip in traffic, leads, and customers due to a penalty.
We're Building An Asset For You
Unlike Thumbtack, Home Advisor, and Angie’s List, you’re building an asset when you decide to invest in the Map Pack. For starters, your competitors can’t just fork over some cash to compete with you in the Map Pack. A lot of time and energy go into securing your spot in the top three results for relevant keywords. Keywords that help you attract traffic, convert leads, and ultimately, close sales.
As the old adage goes, “the best time to plant a tree was 20 years ago. The second best time is now.” Don’t wish you invest in the Map Pack a year from now, plant the seed for your lead generating tree today. Your bottom line will thank us later!
We Work With People Just Like You
This amounts to a Map Pack strategy that is battle tested, not carelessly cobbled together tactics that might work. Also, because we primarily work with owner-operators, we know you run a fairly lean operation. You focus on necessities and urgent matters, only spending money when you absolutely need to, which is why we confidently recommend our Map Pack gig over any other marketing strategy. Period.
We Have A Proven Track Record
Building off our last point, because we only work with local service businesses, we’ve been able to achieve incredible results. Our Map Pack customers all have one very important thing in common—we’ve taken them to the top.
Natural Resources Pest Control, our crown jewel, went from ~15 calls per month, to over 90 calls per month in just 6 months. Not only did we double, triple, and then quadruple their leads, we also changed their business forever. Chad, the owner, can now fill his routes, grow his team, upgrade his equipment, and so much more. Curious whether you can achieve the same results? Check if your business is a fit today!
Frequently Asked Questions
Why do you recommend Map Pack over everything else?
We recommend Map Pack over Google Ads because Google Ads are very expensive. For example, the keyword pest control miami costs $16 to $32 per click. This click has not yet been converted into a lead (phone call or online quote), meaning a lead from this keyword can cost $80 to $160, which makes little sense for one-time jobs. If you’re lucky, you will break even, which is just as bad as losing money because your money is tied up in an inefficient marketing channel and you’ve wasted your time. That said, Google Ads are great for recurring jobs with low cancellation rates and high-ticket one-time treatments like Bed Bugs and Termites.
We recommend Map Pack SEO over Traditional SEO, which is focused on search results, because listings in the Map Pack get better results and rank much quicker. Not only do the map results appear above the search results, but it features only three companies, as opposed to ten. This means there is a higher chance that a potential customer calls your business or visits your website. Best of all, map results also appear in the Google Maps app, which is the most downloaded map app on iOS and Android. Second, we can secure your spot in the Map Pack for a majority of the zip codes in your immediate service area in 6 to 10 weeks on average. Traditional SEO takes 6+ months to gain traction, which is too slow in our books.
Can you REALLY double my leads?
Yes, we can. And we have for a handful of local service business just like yours.
Not every local service business is a great fit for Map Pack Domination, but many are—and we’ll continue to work with these businesses and double, triple, or even quadruple their leads for as long as we can.
The only way to know for sure if your business and Map Pack Domination are a match made in heaven is for you to (1) calculate how much you can spend per lead and (2) check if there is enough search volume in your service area.
Both tools are FREE and super simple to use, so don’t wait until next week, tomorrow, or later to check if your business is a fit… Get started right now.
If your business is a match, you should invest in Map Pack Domination.
I have a tight starting budget. Will this work for me?
To answer this question, we first need to know how much you can afford to spend per lead. To make calculating this number easy, we’ve created a simple calculator for you. It only takes a few minutes to complete and will let you know if Map Pack Domination is financially a fit for you. Our goal is to ensure you have confidence and clarity in our approach from start to finish.
How much does Map Pack Domination cost?
Here’s how much it costs to double your business:
- Setup Fee: $999 (includes first month)
- Monthly Fee: $399
- Cost Per Lead: $20
Note: the one-time setup fee includes everything you need to get started. Our goal is to help you rank quickly and our pricing model reflects that!
What types of keywords do you target?
There are three types of keywords that trigger the Map Pack:
Market-Segment Keywords are the most general of the three. These keywords often trigger the Map Pack, but they don’t specify what the searcher is looking for. The searcher might be doing research on the topic or looking for ways to solve their problem on their own.
Example: pest control
Customer-Defined Keywords are the most versatile of the three. These search phrases get a lot of search volume and include buyer intent, which means the searcher is looking to get more information and potentially do business with the right company.
Examples: pest control companies, pest control services, etc.
Geo-Targeted Keywords are the most specific of the three. These search phrases include buyer intent and specifically identify a location. Searchers who use these terms are looking for a solution near them, or in another area they are interested in.
Example: pest control miami
Map Pack Domination is first focused on ranking your business for a Geo-Targeted Keyword in your immediate city or town (plus 10 miles radius around your business address). The reason being, the more general keyword types, which often get more search volume, will benefit from the specificity of the Geo-Targeted Keyword. Say, for example, someone performed a search for pest control near me while located in Miami, you have a better chance of ranking for that keyword because you targeted the Geo-Targeted Keyword pest control miami.
What type of leads am I paying for?
Good question! There are two types of leads we charge for:
• Website Leads: these are online quotes or phone calls that take place on your website after someone clicks “visit website” on Google My Business or Yelp. This means we do not charge you for website leads you otherwise would have generated on your own. Also, for online quotes and phone calls on your website, we do not charge you for duplicate/bogus or existing customer leads.
• Platform Leads: these are phone calls that take place on your Google My Business listing and phone calls + messages that take place on your Yelp listing. To accurately track calls on your Google My Business listing, we will install a tracking number that forwards to your main business line. This provides us with rich insights and allows us to only charge you for first-time conversations, not repeat calls. To track calls on Yelp, we will not install a tracking number on your listing (it’s against their policy). Instead, we will calculate the ratio of first-time conversation to repeat callers from your historical metrics and apply a filter.
Do you charge for duplicate or bogus leads?
Nope! We will install a tracking number so we can check where the call came from, how many times the person called, and how long the call took place for. We do this so you don’t have to worry about disputing calls from existing customers, spammers, repeat callers, or wrong numbers. We filter them out for you. That said, we do charge for phone calls that are not answered or closed by you. This is out of our control.
At the online quote level, we do not charge for duplicate or bogus leads that come through your PowerCart form. We have strong algorithms in place to filter these type of leads out. In the unlikely event a bad phone call or online quote slips through the cracks, you can let us know.
I already receive calls on GMB... Do you charge me for those?
Nope! Once you invest in Map Pack Domination we will check your call volume on Google My Business (GMB) over the last 18 months and calculate a monthly average. We will then subtract this number from your total leads every month when we bill you. This ensures that you only pay for leads that directly result from the work we’ve done on your account!
How soon will I see results?
First, we will install all of our tracking tools and setup robust conversion tracking. Then will we focus on ranking your business in your immediate city or town (plus 10 miles radius around your address) for your primary keyword. From our experience, this takes 6-10 weeks on average for most businesses.
Once we secure your spot in the Map Pack for a majority of the zip codes in your immediate service area, we will then shift our focus to ranking your business in the Map Pack for any cities, villages, or towns you service beyond 10 miles. Alternatively, if your service area is small (by default or by choice), we will instead target new keywords within your immediate service area.
Do you work with any other companies in my area?
So far, we don’t work with more than one company in each service area. That said, we are willing to work with up to three companies per area. Here’s why:
1: No two businesses are the same. Even if you happen to be in the same industry, you are likely located in a different zip code and offer different services, which means you will have a better chance of ranking for search phrases relevant to your location and specific service offerings, and vice versa. These are two ranking signals we do not control.
2: If a competitor in your service area decides to use Map Pack Domination, they can not and will not benefit from the work we’ve done on your account. There is absolutely no information that can be taken from your account and passed onto there’s, and the reason is simple. We only follow best practices. That’s it. Every company we work with gets the exact same treatment.
3: The Map Pack is a me too market. It features three businesses in the map results. You want to ensure your business is one of those three. If your business ranks for relevant keywords, you stand a good chance of being chosen by a potential customer. And if a potential customer chooses another business from the list, you will not be charged because our pricing model is based on how many leads you receive.
4: The only advantage one company has over another is when they begin following Google My Business, Citation, and Review best practices, which is what Map Pack Domination is focused on. Therefore, if you want an advantage, your best bet is to start now, before the competition in your service area catches wind of the success they can achieve by ranking in the map results.
How do I know if the service is working or not?
For reporting and attribution, our goal is to help you understand EXACTLY where your hard-earned dollars are going and what results are being achieved. We want to be as transparent as possible. To accomplish this, we have created a dashboard that allows you to easily understand where your visitors, leads, and customers are coming from amongst other things. Month over month, you will see your rankings and the number of leads you receive rise.
Can I install the PowerCart plugin on my main site too?
Yes! If you’re using WordPress, we can duplicate your PowerCart configuration for you, but ultimately you are responsible for installing it on your website.
I'm ready to double my leads. How do I get started?
We’re currently accepting a select few local service businesses who are ready to chase success with us and find out what it’s like to achieve real, measurable results in the Map Pack. However, you have to make the first move…
To get started, (1) calculate how much you can spend per lead and (2) check if there is enough search volume in your service area. You can check these two right here! If your business is a fit, we will get in touch and discuss next steps.
Map Pack Domination
Ready to claim your spot in the Map Pack and make your phone ring off the hook?
Don’t settle. Double your leads the easy way.
Don’t settle. Double your leads the easy way with Map Pack Domination.