Establish Your Email Marketing Goals

Chapter 3
How to set SMART email marketing goals

Before you dive in, it’s worth taking a minute to set SMART Goals and think about what you want to achieve with email.

This process will dictate the type of campaigns you send (marketing versus transactional emails) and who to send them to.

The key to establishing SMART Goals for your email marketing efforts is to align them with your company’s overall goals.

Is your goal to:

  • Drive new sales?
  • Encourage recurring bookings?
  • Acquire fresh leads for your sales team?
  • Find more attendees for your event?

Email marketing is one of the most powerful channels to reach your audience, and it can be used to achieve a wide array of objectives, so it’s worth spending some time thinking about what you hope to accomplish with it before jumping in.

Planning what you want to achieve with email before you dive in makes it much easier to identify what type of campaigns to send, who you target, the content you include, and how you measure success.

It also helps you deliver focused, high-performing email campaigns to achieve your marketing goals.

Now with that out of the way, it’s time to start building and growing your email list.

Don't Have Time to Read the Whole Guide Right Now?

No worries. Let me send you a copy so you can read it when it's convenient for you. Just let me know where to send it (takes 5 seconds):

Up Next…

Like What You're Reading?

Join 3,677 field-service professionals who already have a head start. Get proven business strategies, industry success stories, and expert insights delivered directly to your inbox.

Author
More Free Guides
Author
Erik Arrabal

Marketing Lead

Erik is a seasoned digital marketer and currently the marketing lead at GorillaDesk. Downright obsessed with digital marketing for over 6 years now, Erik strives to help field-service professionals understand and implement a smarter, more efficient marketing strategy into their business.

More Free Guides

Download the Employee Score Templates for free

These customizable scorecards will help you review, align, and level-up your team!

Download the Citation Secrets Cheatsheet

We'll show you how to claim 25+ listings & build a strong citation profile for FREE!

Download our 17 ready-to-use email templates!

Simply take these email scripts, personalize them with your information, hit send, and watch your business grow.

Download our 100% FREE Killer Ad Copy Kit

Want to go deeper with the Killer Ad Copy Kit? Enter your best email address below to download all nine copywriting formulas!

Download our FREE Lawn Care Keywords & Negatives spreadsheet

The right keywords can get your ad in front of the right customers, and this Lawn Care Keyword List is here to help.

Download our FREE Pool Service Keywords & Negatives spreadsheet

The right keywords can get your ad in front of the right customers, and this Pool Service Keyword List is here to help.

Download our FREE Pest Control Keywords & Negatives spreadsheet

The right keywords can get your ad in front of the right customers, and this Pest Control Keyword List is here to help.

Lesson coming soon!

If you want to get notified when this lesson goes live, please subscribe to our mailing list.

Download the "Realtor Letter" Template Now!

13 Promotional Emails To Grow Your Local Service Business

Get a leg up on your competition and generate more revenue from your email list.

Download the "Core Values" Worksheet today

This worksheet will help you establish an initial set of core values. Just tell me where to send it!

Lesson coming soon!

If you want to get notified when this lesson goes live, please subscribe to our mailing list.

Don't have time to go through the course now?

No worries. Let me send you a copy so you can read it when it's convenient for you.

Subscribe to Our Newsletter

No fluff or sales pitches. Just quality information to help you build a better local service business.

Download the "Crafting Your Story" Worksheet today

This worksheet will help you clarify your vision and set goals. Just let me know where to send it!

BE AHEAD OF

EVERYONE ELSE!

Do your local service business a favor & download all the templates.