Google Ads Management
Search engine marketing (SEM) is one of the most effective ways to grow a local service business in an increasingly competitive marketplace. The problem is, running search marketing campaigns can be expensive if you don’t know what you’re doing.
You see, Google (and other search engines) have made it super simple to get started with their advertising platforms. Because of that, it is easy for someone just getting started to blow through their budget without generating a single call or email.
With this growth gig, our goal is to lift the weight of online advertising off your shoulders and put your hard-earned dollars to good use, ensuring you only pay for high-quality leads: phone calls, online quotes, initial inspections, coupons claimed, etc.
We know your local service business is unique, therefore we will tailor your Google Ads account to reflect that, getting you the most bang for your buck. We guarantee it.
What You Get
Phase 1: Analyze
First, we’ll benchmark your current performance and see where you need to improve. During this phase, we will review the following areas in your Google Ads account:
Wasted Spend: this helps us identify poorly performing keywords in your account and add them to the appropriate negatives list.
Quality Scores: this helps us increase your Quality Score, effectively improving your ranking and lowering your costs.
Click-Through Rates: this helps us determine how targeted your ads and allows us to make adjustments to edge out your competitors.
Text Ads: this helps us determine if your ads are performing well for the metrics that matter: impressions, clicks, CTR, and ad ranking.
Long-Tail Keywords: this helps us identify if you are utilizing longer, more targeted keywords in your campaigns.
Impression Share: this helps us increase your exposure for relevant search queries and multiply your lead generation results.
Mobile Advertising: this helps us ensure you follow mobile best practices like call extensions, site links, and mobile-optimized text ads.
Phase 2: Optimize
Next, we’ll actively work in your account to ensure clicks are converting into quality leads and customers. During this phase, we’ll perform the following optimizations:
Add Negatives: we’ll identify irrelevant search queries and poorly performing keywords, and then add them as negatives.
Add Keywords: we’ll identify long-tail keyword opportunities and add them to the correct campaign/ad group.
Optimize Ads: we’ll identify any ads performing poorly relative to other ads in that specific campaign and either A/B test or replace the old ad.
Optimize Bids: we’ll monitor prices fluctuating on the live auction and increase or decrease your bids based on performance.
Device Bid Adjustments: we’ll monitor and adjust bids up or down to increase performance across desktop, tablet, and mobile devices.
Review Costly: we’ll change the match type, status, or bid to help reign in your spend for costly keywords that don’t convert well.
Pause Duplicates: we’ll ensure your keywords aren’t competing against each other and driving up your costs at the campaign/ad group level.
What To Expect
• Get Peace Of Mind: Our Pay-Per-Click (PPC) Specialists are fully Google Ads certified and trusted industry experts with an impressive track record of generating traffic, leads, and customers for local service businesses just like yours.
Our number one goal is to ensure you receive a positive Return On Ad Spend (ROAS). When it comes to Search Engine Marketing, this is the one metric that matters most! As a result, we will optimize your Google Ads account in the following manner:
• First, we will optimize your account for clicks. This tells Google to send the most traffic possible to your website. The reason we do this is we want to accrue data in your account and learn what type of traffic is most likely to convert into leads.
• Next, we will optimize your account for conversions. During this phase, we will set a target cost-per-action (CPA), which is the average amount you’d like to pay for a conversion. This allows you to get as many conversions as possible at your target CPA.
• Finally, we will optimize your account for conversion value. During this phase, we will set a target return on ad spend (ROAS). Not all conversions are equal, so this tells Google to send you leads that are worth more to your business than others.
Note: As the owner of a local service business, we know how busy you are. Therefore all of our growth gigs are specifically designed to be low-touch, meaning there will NOT be a lot of back-and-forth communication between you and us once we get going. Instead, we will set up a dashboard for you that allows you to easily understand where your hard-earned dollars are going and what results are being achieved!
What We Need
Access to your Google Ads account OR we can create a new one.
Your monthly Pay-Per-Click Budget.
An breakdown of your highest performing & most profitable services.
You to stay on the line after phone calls to record the values.
Frequently Asked Questions
Which certifications do you have?
How long until I see results?
On average, it takes our team less than 15 business days to create your Google Ads campaigns from the day we receive all of your business information and completed questionnaire(s). Once live, you will begin to receive phone calls and email addresses from highly qualified leads almost immediately. Of course, this depends on the search volume and level of competition for your keywords.
Are there any long-term contracts?
There are zero long-term contracts. We hate long-term contracts and work month-to-month with all of our clients. That said, one of the biggest benefits to working with GorillaDesk is that we only manage one Google Ads account per service area. This means we will not manage any of your competitors’ Google Ads accounts while you are a customer of ours! In the unlikely event that you want to cancel your account, your service area will become available to other clients on our waitlist.
Is there a minimum budget I should have?
Will you take care of all the tracking and ongoing optimizations?
If you are not using our Silverback theme, we will provide you with the code from Google Ads, but you are responsible for installing it on your website.
Are you ready to supercharge your local service business’ growth with Google Ads?
Ready to Streamline Your Workload?
Get started today with no credit card required!