Grow your local service business faster with these test & learn cards.

There are hundreds, if not thousands, of traction channels out there. What we’ve learned over the years after helping small business owners with their growth strategy is there are no silver bullets.

In order to figure out which marketing channel will work for your business, you need to run experiments early and often.

So we created a FREE template with all the tools you need to get started today. Now, running marketing experiments is easy!

Note: Test and Learn Cards were made popular by the awesome team at Strategyzer.

What’s inside?

This template includes everything you need to define, plan, and measure your marketing experiments.

This free download includes:

  • Test Card: clearly define and plan your experiments.
  • Learn Card: examine your results and take appropriate action.
  • An example of what both cards filled out should look like.

Interested? Here’s a sneak peak

The Test Card

The Test Card forces you to codify what you want to achieve with an experiment. It asks the following questions:

1. We believe that…

It’s important we challenge our riskiest assumptions, rather than letting them hide beneath the surface. When it comes to marketing, there are a lot of assumptions you can test, so you’re going to want to challenge those that have the most significant impact on your business. 

2. To verify that, we will…

Now things get real. How will you validate (or invalidate) your riskiest assumption? Here’s where you outline the exact steps you’re going to take during this experiment. Keep in mind your first few tests in any given direction should be relatively quick and cheap to implement.

3. And measure…

A lot of small business owners test marketing channels based on what feels right. Marketing like this is a big mistake because you’re unable to track your progress and make informed decisions. Furthermore, seeing how far you’ve come since you first started helps you and your team stay focused, meet deadlines, and celebrate wins along the way. 

4. We are right if…

Another mistake many small business owners make is shooting the arrow and painting the target around it. This is unhelpful because it encourages you to justify mediocre results or claim that your initial goal was unrealistic. For these reasons, it’s important that you clearly define what success looks like and then stick to your guns. You can always re-evaluate your goals after the experiment is done.

The Learn Card

The Learn Card helps you understand how the results of your experiment will be used going forward. It asks the following questions:

1. We believe that…

2. We observed…

3. From that, we learned…

4. Therefore we will…

These questions are pretty self-explanatory, so the key to success with the Learn Card is actually answering them. The beauty of running marketing experiments in this manner is you never lose. You either win, or you learn. The reason for this is you have three options to choose from when you conclude a marketing experiment. You can either pivot, patch, or persevere.

Pivoting is what you should do if your marketing experiment failed. In this scenario, you go in a new direction with a new hypothesis about your marketing or sales strategy.

Patching is what you do when you received inconclusive results from your marketing experiment. In this scenario, you simply fix the broken parts and rerun the experiment.

Persevering is what you do when the marketing experiment is successful! In this scenario, you double down on what works and rerun the experiment making small changes if needed. 

Define, plan, and measure your marketing experiments

Transform your business

Try it free for 14 days. No credit card required. Instant setup.

We will be customers for life

“I can not say enough good things about GorillaDesk it saves us so much time and money. The customer service is the best. I would recommend GorillaDesk to anyone no matter what industry. I trained my employee in 5 minutes on how to use it. We will be customers for life.”

Ryan Sullivan

Business Owner

Download the Employee Score Templates for free

These customizable scorecards will help you review, align, and level-up your team!

Download the Citation Secrets Cheatsheet

We'll show you how to claim 25+ listings & build a strong citation profile for FREE!

Download our 17 ready-to-use email templates!

Simply take these email scripts, personalize them with your information, hit send, and watch your business grow.

Download our 100% FREE Killer Ad Copy Kit

Want to go deeper with the Killer Ad Copy Kit? Enter your best email address below to download all nine copywriting formulas!

Download our FREE Lawn Care Keywords & Negatives spreadsheet

The right keywords can get your ad in front of the right customers, and this Lawn Care Keyword List is here to help.

Download our FREE Pool Service Keywords & Negatives spreadsheet

The right keywords can get your ad in front of the right customers, and this Pool Service Keyword List is here to help.

Download our FREE Pest Control Keywords & Negatives spreadsheet

The right keywords can get your ad in front of the right customers, and this Pest Control Keyword List is here to help.

Lesson coming soon!

If you want to get notified when this lesson goes live, please subscribe to our mailing list.

Download the "Realtor Letter" Template Now!

Download these templates to define, plan, and measure your experiments

We’ve created this 100% FREE template with all the tools you need to get started today. Just let us know where to send it.

13 Promotional Emails To Grow Your Local Service Business

Get a leg up on your competition and generate more revenue from your email list.

Download the "Core Values" Worksheet today

This worksheet will help you establish an initial set of core values. Just tell me where to send it!

Lesson coming soon!

If you want to get notified when this lesson goes live, please subscribe to our mailing list.

Don't have time to go through the course now?

No worries. Let me send you a copy so you can read it when it's convenient for you.

Subscribe to Our Newsletter

No fluff or sales pitches. Just quality information to help you build a better local service business.

Download the "Crafting Your Story" Worksheet today

This worksheet will help you clarify your vision and set goals. Just let me know where to send it!

BE AHEAD OF

EVERYONE ELSE!

Do your local service business a favor & download all the templates.