Module 3: Activation
The activation stage is where you encourage new leads to try your services.
A brief description of what the Activation stage is, which metrics are worth tracking, and what marketing channels move the needle.
Qualification Rate refers to the percentage of marketing qualified leads that become sales qualified leads. It’s one of the best ways to determine lead quality and also tells you how well your marketing team is qualifying and screening new leads.
Setting SMART goals helps you clarify your ideas, focus your energy, and use your resources wisely. To help you get started, we’ve created a FREE template with all the tools you need to set (and achieve) your most important marketing goals.
In order to figure out which marketing channel will work for your business, you need to run experiments early and often. So we created FREE Test and Learn Cards with instructions so you can get started today. Now, running marketing experiments is easy!
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