Headlines: Your Most Important Message

Headlines have the biggest impact on your conversion rate. Follow this proven formula to write headlines potential customers can’t resist clicking: include your primary keyword, ask questions, and solve problems.

As the expression goes, “You only get one chance to make a great first impression.” So it makes sense that your headline has the biggest impact on your conversion rate, which is simply your ability to turn website traffic into lead. You only have a few seconds to convince someone your company can solve their problem, answer their question, or scratch their itch. 

So, when you are building out (or updating) your Google Ads campaign, make sure you create an ad group for each unique keyword. This simple trick allows you to include the keyword or search phrase in your headline, which signals your business is really relevant.

Let’s say you own a pest control business. There’s certainly more than one way to serve a potential customer. They might need help with termites, bed bugs, or another pest problem.

To make your headline relevant, you need to use your favorite keyword tool (SEMRush, SpyFu, WordStream, or Google’s Keyword Planner) to segment your keyword list. First, come up with all the possible major variations and related terms for your industry, in this case, pest control. Then separate these terms into smaller groups or theme you can use to match your keyword to specific ads, for example: 

Bed Bug Treatment—Get A Free Quote Today
www.example.com/bed-bug/treatment
Get The Instant Relief You Need & Long Term Protection You Deserve From Bed Bugs!

  • bed bug treatment
  • bed bug treatment cost
  • best bed bug treatment

Note: this ad group will need a strong set of negative keywords to block out people looking for an over the counter solution for welts, rashes, and hives due to bed bug bites.

Backyard Mosquito Control—Get A Free Quote Today
www.example.com/mosquito/control
Enjoy Your Backyard! Put An End To The Mosquitoes That Threaten Your Family & Outdoor Fun.

  • backyard mosquito control
  • mosquito control for yard

Lesson: Create as many ad groups as you need to include your major keywords and search phrases in your headline. That’s what makes the formula work.

Get your FREE keyword list

Do you run a pest control, lawn care, or pool service business? Well, you're in luck! We've created a simple spreadsheet (with our favorite search terms), to help you get started with your keyword research.

Book a Sales Call

Still have questions after watching the demo video? Book a 1-on-1 Sales Call with Blake, our Head of Customer Success. This gives you the opportunity to ask me any anything and get personalized feedback.

Ready to get started?

Download the PDF to read it at a later time OR subscribe to our newsletter for future updates.

Download the Employee Score Templates for free

These customizable scorecards will help you review, align, and level-up your team!

Download the Citation Secrets Cheatsheet

We'll show you how to claim 25+ listings & build a strong citation profile for FREE!

Download our 17 ready-to-use email templates!

Simply take these email scripts, personalize them with your information, hit send, and watch your business grow.

Download our 100% FREE Killer Ad Copy Kit

Want to go deeper with the Killer Ad Copy Kit? Enter your best email address below to download all nine copywriting formulas!

Download our FREE Lawn Care Keywords & Negatives spreadsheet

The right keywords can get your ad in front of the right customers, and this Lawn Care Keyword List is here to help.

Download our FREE Pool Service Keywords & Negatives spreadsheet

The right keywords can get your ad in front of the right customers, and this Pool Service Keyword List is here to help.

Download our FREE Pest Control Keywords & Negatives spreadsheet

The right keywords can get your ad in front of the right customers, and this Pest Control Keyword List is here to help.

Lesson coming soon!

If you want to get notified when this lesson goes live, please subscribe to our mailing list.

Download the "Realtor Letter" Template Now!

13 Promotional Emails To Grow Your Local Service Business

Get a leg up on your competition and generate more revenue from your email list.

Download the "Core Values" Worksheet today

This worksheet will help you establish an initial set of core values. Just tell me where to send it!

Lesson coming soon!

If you want to get notified when this lesson goes live, please subscribe to our mailing list.

Don't have time to go through the course now?

No worries. Let me send you a copy so you can read it when it's convenient for you.

Subscribe to Our Newsletter

No fluff or sales pitches. Just quality information to help you build a better local service business.

Download the "Crafting Your Story" Worksheet today

This worksheet will help you clarify your vision and set goals. Just let me know where to send it!

BE AHEAD OF

EVERYONE ELSE!

Do your local service business a favor & download all the templates.